About Us

ROCA Gulf stands as a leading provider of premium automotive accessories and car care solutions across the Gulf region. Established in 2005 by visionary entrepreneurs Mr. Naser Nagi Al Kahthani and Mr. Moathas Nagi Al Kahthani, the company began its journey under the name Romeo Car Accessories. Originally operating as a small trading establishment, ROCA evolved into a fully licensed limited trading company in 2020, marking a pivotal step in its growth trajectory.
Over the years, ROCA has earned a reputation for excellence in automotive accessories, decorative items, and solar films, sourcing high-quality products from trusted partners in China, Korea, the USA, Taiwan, and the UAE. Today, the company employs over 150 plus professionals and maintains a robust presence across key regions of Saudi Arabia, including Riyadh, Hail, Qassim, Khamis Mushait, Tabuk, and Hafr Al-Batin.

In 2022, ROCA strengthened its commitment to the Kingdom by adopting the SAGIA investment model, aligning with Saudi Vision 2030 and reinforcing its long-term presence in the local market. Continuing this momentum, ROCA signed an exclusive dealership agreement with MAFRA in 2024, a globally renowned brand in automotive detailing. Under this agreement, ROCA assumed distribution responsibilities for Riyadh, and in 2025, expanded coverage to include the Southern Region of Saudi Arabia. The MAFRA product line includes advanced cosmetic car care solutions, the premium Q Range, and EZI products from Thailand.

Further extending its regional footprint, ROCA has launched operations in Qatar, underscoring its strategic vision to become a dominant force in the GCC automotive sector.

Board of Directors
• Mr. Naser Nagi Naser Al Kahthani
• Mr. Ilyas Ilyasmanzil
• Mr. Muhammed Shameer

Our Showrooms
ROCA and its sister brand Shammasy serve customers through a wide network of showrooms across the Kingdom of Saudi Arabia:

1. ROCA Car Accessories – Ghurabi Street, Riyadh (Main Showroom)
2. Shammasy Car Accessories – Ghurabi Street, Riyadh
3. Shammasy Car Accessories – Khamis Mushait – Rusras
4. Shammasy Car Accessories – Al Qassim – Buraydah
5. Shammasy Car Accessories – Tabuk
6. Shammasy Car Accessories – Hail
7. Shammasy Car Accessories – Hafr Al-Batin

At ROCA Gulf, we are driven by a commitment to quality, innovation, and customer satisfaction. With a forward-looking approach and a strong foundation, we continue to expand our offerings and geographic reach to meet the evolving demands of the automotive industry across the Middle East.